For fifth-generation Texan Todd Drake, helping people find and create that perfect diamond jewelry piece comes as naturally as his native drawl.
In 1993, the Drake family took a leap of faith, selling their Arlington home to finance Diamond’s by Drake. Little did they know that their passion for helping each and every customer discover the wonder of buying and owning the diamond jewels they dreamed of would make for a constantly growing business. Working alongside his mom and dad, Todd gained an unparalleled education in diamond jewels while bringing his strong financial background to the store. Todd graduated from Texas A&M with a B.A. in business and from UNT with an MBA. He quickly found the joy in providing each customer highly personalized service and the ideal engagement ring, bridal jewelry or priceless heirloom piece.
Within three years, meeting North Texas’ need for the highest-quality diamond jewelry meant moving from a 900-square-foot shop into a new 2000-square-foot store with a highly skilled staff of jewelers and specialists. The new Diamonds by Drake relied on the same ethos that built the business in the first place: quality and honesty. Business multiplied, growing to $1.5 million from $300,000 in just a matter of years. Dallas/Fort Worth residents came to rely on Diamonds by Drake for the highest-quality diamond bridal jewelry, engagement rings and timepieces in North Texas. They rewarded the company’s vision of building trust and loyalty through personalized service and diamond education by returning for diamond jewels that could be passed from generation to generation. Todd enjoyed the admiration of many of his colleagues and in the Dallas area for his business acumen. In 1998, he was named one of the Top 100 Entrepreneurs in Dallas by the Dallas Business Journal.
Today, Todd continues the family tradition of providing his customers with highly personalized service, trustworthy guidance and the finest quality diamonds at Todd Drake Diamonds. He looks forward to moving Todd Drake Diamonds into the future, employing state-of-the-art technology in laser diamond-cutting and 3D CAD-design. Employing a vertically integrated business model, Todd controls every aspect of the process, from marketing to loose-diamond purchasing, ensuring his ever-growing base of loyal customers will always find exactly what they wish for.
Todd cares deeply about the deep meaning and emotional process of diamond selection and knows what matters most to his business: building customer trust through quality and honesty.